I ran across an advertisement in a magazine a couple of weeks ago that I thought was completely distasteful. It was this ad for
Valspar, featuring a starfish covered in purple paint. The thought of coating natural items in latex paint turns my stomach. Along the same lines,
Sherwin-Williams continues to use the slogan "Cover the Earth". Where are the stewards of the environment? I'm beginning to wonder if there are any in the paint industry. Earth covered in paint is not exactly the kind of environment I'm striving to work toward, nor is it any place anyone would like to live. Paint has its place in every construction project, but these advertising and marketing schemes make the paint companies seem out of touch, and insensitive to environmental concerns.
I ran across an advertisement in a magazine a couple of weeks ago that I thought was completely distasteful. It was this ad for Valspar, featuring a starfish covered in purple paint. The thought of coating natural items in latex paint turns my stomach. Along the same lines, Sherwin-Williams continues to use the slogan "Cover the Earth". Where are the stewards of the environment? I'm beginning to wonder if there are any in the paint industry. Earth covered in paint is not exactly the kind of environment I'm striving to work toward, nor is it any place anyone would like to live. Paint has its place in every construction project, but these advertising and marketing schemes make the paint companies seem out of touch, and insensitive to environmental concerns.
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1 comment:
very interesting observation. I think the idea, at least from Valspar, is that they use colors from nature; inspired by life....but are starfish purple? Regardless, I agree that the image is disturbing and out of touch. Very "unlovely" if you will....
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